Laura Katz

Design leader for complex cloud, security and commerce platforms.

For 20 years I've led product design, from Apple to AWS. I turn sprawling systems into products customers understand, and I get product, engineering, science and executive teams building the same thing.

  • Led the AWS Config redesign and helped drive 5,700% year-over-year growth in Advanced Query.
  • Took two AWS products to launch at re:Invent: IoT device onboarding in 2019 and Network Security Director with Amazon Q in 2024.
  • Aligned VPs, SVPs and Principal Engineers across AWS Security on one experience vision in five months.
Network Security Director dashboard
Network Security Director, 2024
AWS IoT mental model diagram
AWS IoT mental model, 2019
AWS Config Aggregator dashboard
AWS Config Aggregator, 2019

Selected work

Five projects where the hard part was as much organizational as visual.

Amazon Web ServicesPrincipal UX Designer and research strategy lead

Turning AWS Security into one experience

Leadership heard the same thing from enterprise customers: the security portfolio felt like a pile of separate products. I helped define what a unified AWS Security should be, and found a way to ship it without changing a single API.

Executive alignment across Security orgs in 5 months

Read the case study

AWS security console getting-started view
Amazon Web ServicesDesign and research lead, sole designer for the org

Launching an AI security product in six weeks of build

As the only designer in Perimeter Protection, I got stalled product and engineering teams aligned, wrote the requirements engineering built from, and designed the Amazon Q experience for a re:Invent launch.

Private preview at AWS re:Invent 2024

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Network Security Director dashboard with Amazon Q panel
Amazon Web ServicesPrincipal Designer, product design and UX strategy

Redesigning AWS Config for enterprise scale

Years of feature growth had made AWS Config hard to use at scale. I led the platform redesign and design system, and the flagship features that followed grew fast.

5,700% YoY growth in Advanced Query

Read the case study

AWS Config Aggregator dashboard
Amazon Web ServicesSenior UX Designer, experience strategy lead

Onboarding millions of devices to AWS IoT

Device onboarding starts on factory floors, not in the console. I built the org's first customer research program and redesigned provisioning around real manufacturing workflows.

Launched at AWS re:Invent 2019

Read the case study

AWS IoT connect devices console screen
T-MobilePrincipal UX Designer, design lead

Redesigning how people buy phones on T-Mobile.com

Buying a phone means plans, trade-ins, financing, credit checks and partner rules from Apple and Samsung. I led the shopping redesign that made that complexity manageable.

Modular commerce system for a top revenue channel

Read the case study

T-Mobile device shopping visual

How I lead

The habits that show up in every project above.

Make the idea visible early

When teams talk past each other, I sketch the interface live so everyone reacts to the same thing. At AWS this turned two weeks of stalled alignment sessions into the working model for a launch.

Let customers settle the argument

I run research at the pace decisions get made, as often as three sessions a week. It's what let us defend critical decisions in weekly SVP reviews.

Design the organization, not only the product

I set up cross-org working groups, shared vocabularies and early dependency maps, because inconsistent experiences usually start with disconnected teams.

Build systems that outlast the launch

Design systems at AWS Config and T-Mobile, and a component-driven UI for AWS Security, let teams keep shipping consistently long after the first release.

Earlier work

Product and visual design for startups, Fortune 500 companies and nonprofits.

See the earlier work

Hiring a design leader?

I'm looking for VP and Head of Design roles where design shapes strategy across product, engineering and AI. I'd be glad to talk.